Karachi, September 23, 2016: The cast and crew of the highly successful HUM TV drama serial Udaari produced jointly by Momina Duraid (MD Productions) and Kashf Foundation in collaboration with the Canadian Government, witnessed the last episode of Udaari among friends, well-wishers and the media at a jam-packed event held at a local hotel here earlier today. The unveiling of the much-awaited last episode was followed by a panel discussion moderated by STARLINKS CEO, Shanaz Ramzi.
Written by Farhat Ishtiaq and directed by Ehteshamuddin the serial’s stellar cast includes industry veterans Bushra Ansari, Ahsan Khan, Farhan Sayeed, Samiya Mumtaz, Laila Zuberi and Urwa Hocane.
The programme hosted by Haris Waheed and Malika Zafar, both of whom can also be seen in the play, began with a welcome and a brief recap about the journey of the serial. This was followed by the opening address by Sultana Siddiqui President HUM Network who elaborated on HUM TV’s role and motivation for the project. Roshaneh Zafar from Kashf Foundation talked about why the Foundation took on this project and the challenges faced while bringing it to fruition. She also thanked the press for the extensive coverage and support they provided throughout the airing of the serial. Momina Duraid CEO MD productions who is also the co-producer and creative head and designer of the project, shared how some of the actors had to really come out of their comfort zones for the roles that they played in the drama and how well the entire team was received by the viewers. Guests were then treated to a special preview of the final episode of Udaari.
The highlight of the evening was a panel discussion with the stakeholders comprising Sultana Siddiqui, Momina Duraid, Roshaneh Zafar, Manizeh Bano (an expert on child sexual abuse), Ahsan Khan, Sammiya Mumtaz, Ehtishamuddin, Farhan Saeed, and Urwa Hocane, followed by a Q and A session also conducted by Shanaz Ramzi. Mementos were then presented to the guests in the panel.
The closing address was presented by the Head of Aid for the Government of Canada in Pakistan, Kiril Iordanov who highlighted why the Canadian Government had been supporting Udaari. It may be noted that this drama serial is not the first collaboration to take place between MD Productions and Kashf Foundation; previously they have worked together on the creation of the critically acclaimed drama Rehaii. This was followed by the Vote of Thanks.
The PR and management of the event was done by STARLINKS PR and Events.
About Kashf Foundation
Kashf Foundation has been working for the economic and social empowerment of women for the past two decades. It believes that Udaari can play a major role in educating people about women’s issues and will encourage them to think about these issues in a more objective and sensitized manner. Kashf’s social programming has included public service campaigns comprising social theatre, trainings, and TV dramas to change social attitudes and cultural biases that hinder women and girls from contributing to the economy.
About MD Productions
MD Production is Pakistan’s premier production house having produced major hits such as Zindagi Gulzar Hai, Aseerzadi and Sadqay Tumharay. MD Productions is also committed to promoting women’s issues and promoting social causes.
About HUM TV
HUM TV is Pakistan’s Premier TV channel geared towards providing quality entertainment TV programmes for the entire family. HUM TV offers everything from soap operas and game shows, to shows highlighting the modern women’s issues such as child care and careers. HUM TV stands out as the most viewed entertainment drama channel in Pakistan with a regular line-up of blockbuster drama serials and soap operas.