Renowned morning show host and wife of actor-cum-producer Yasir Nawaz, Nida Yasir has launched her very own clothing line. It’s called NYC – Nida Yasir Collection.
The official Instagram page nyc.pk was launched on December 16th, where the brand shared a little back story of how the clothing line came together, and what it aims to achieve.
In a recent interview with Dawn Images, Nida opened up about her newly launched brand. Speaking about what NYC is all about, she said:
The brand boasts high-quality fabric and custom dyed hues which will be our trademark and every collection will speak for itself.
She went on to say:
The fashion industry in Pakistan has picked up exponentially in the last few years but if you ask me, we have always been a fashion-conscious lot. We make fashion statements through everything, from western wear, pret, formal wear to even our hijabs. It’s a thriving market and NYC caters to those who like beautiful silhouettes in colors you can’t find anywhere in our market right now.
A lot of celebs are now venturing into side business but for Nida, NYC is more than that. She said:
“I have always been passionate about connecting with my audience on a different level and NYC gives me the perfect opportunity to do just that. I am extremely humbled by the response and very excited with the brand going to women who can appreciate classy cuts and premium fabric.”
The brand is currently taking orders via Instagram @nyc.pk but will soon be setting up a website and a flagship store.