Khaadi, Pakistan’s premium retail and lifestyle brand, in continuation with its 2017 campaign ‘Mein Bhi Pakistani Hoon’ reignites the spirit of independence by collaborating with the legendary Abida Parveen; a stunning rendition of Jug Jug Jiye Pakistan.
This heart wrenching song shows how the power of a wish surpasses diversity and religions. It focuses on inclusiveness and the union of skin colors, languages and beliefs and makes you hum in harmony ‘jug jug jiay maira payara watan’, a wish, a prayer, a song of unity and togetherness.
Reaffirming Khaadi’s commitment to Pakistan, the company has pledged to donate 100% of its 14th August sales towards building a better Pakistan. ‘We owe our success, our lives, our opportunities, our identity to Pakistan This is our home – we are everything because of it. It is our duty to do what it takes to ensure our country’s existence and prosperity, said Founder & CEO, Shamoon Sultan.
This event was attended by well-known personalities like Areeba Habib, Sunita Marshal, Abeer Rizvi,Iram Noor Muzaffar, Maliha Rao, Raheel Rao, Nikhar Riaz, Mira Ansari, Wardah Saleem, Nubain Ali, Yawar & Zainab Muhammad.
The song was conceived by JWTGREY and directed by Jami