Reckitt Benckiser Pakistan Limited, in collaboration with their media partner ARY Digital Network, launched the ‘Safety Anthem’ across digital platforms and various television channels as a part of this year’s Independence Day celebrations within the COVID-19 context. This marks the second song launched via the Hoga Saaf Pakistan platform for “Hoga Safe Pakistan” as the nation strives through to defeat the current global pandemic.
Powered by Dettol, the engaging lyrics and visuals help reignite a sense of ownership for adopting healthier habits as an everyday norm. It empowers people to take on the responsibility of creating a healthier and safer Pakistan.
Produced by Shuja Haider and directed by Murtaza Wahab, the ‘Safety Anthem’ introduces young singers Ali Zamin, Khizer Rizvi, Aisha Ijlal, and Hiba Asim Khan who made their first appearance on Strepsils Stereo. Other notable celebrities who also make an appearance during the song include Faysal Quraishi, HSY, Zhalay Sarhadi, Usman Mukhtar, Saboor Aly, and Hajra Yamin.