Fanny Axen Branding & PR Expert

(Last Updated On: November 5, 2018)

Today we have Fanny Axen with us on our blog. She is branding and PR Expert, so tadays interview would be quite different and interesting.

Fanny Axen

Fanny Axen IntercInt

Q: First of all we want to say welcome to you.

A: Hi, Thank you for having me.

Q: How did you come into music industry?

A: Through a lot of dreams and visions what i wanted to do which has changed a bit on the way through experience, but i started out working with my own idol at the time grammy award winning artist Mohombi, after meeting him and talking about all my ideas he gave me a chance.


Q: Who was your inspiration in the music biz?

A: I look up to Jennifer Lopez for the reason thats shes a strong woman doing it all.

I actually also got nicknamed Female Dj Khaled by the fact i connect everyone.


Q: What is the best way artist should promote there song?

A: This depends so much from a few factors,

What market your in, what you want to achieve with the promotion.

I would say try to get  on that stage in front of your future fans, use your social media in the right way, which is make sure you understand what your about when u go on your instagram page try to not confuse people about what you do.

And if you want radio plays get ways to get it to the music managers at radio stations, could be by going there performing live or tag them in all your music posts, anything that get you in there, and no excuse is i don’t know anyone no one know everyone from the beginning but there’s always a way, if you believe in yourself then others will give you a chance.


Q: Say something about your musical journey?

A: You have to sacrifice a lot and most people think it’s all glam i would say it’s the opposite, it’s extremely hard work and you’re probably will miss family traditions and all sorts, offered a house and car in Sweden to go live in a small room airbnb in London for over 6 months because of the attention my last artists i managed got.


Q: Who helped you most in your journey?

A: No one has really helped me more the opposite alot of people see what you do and want to be a part of it and then tries to ruin things for you when you do well, ts jealousy and especially as a girl i got hate form even older men because i did more than they expected, it’s very crazy but its most like this in Sweden it’s not easy.

But my best friends has helped me alot to not give up, and a few artists has supported me a lot after seeing how hard i work, Ryan Leslie, Ro James and Mohombi especially.


Q: Who gave you pieces of advice?

A: Actuall no one in the start, Mohombi has given me some really good advice tho.

And now in later days my friend and colleague Jason given me the absolutely best advice which is focus on yourself and see how much you helped everyone, now do that for yourself.

Q: What do you do now a days?

A: I work with 2 artists and about to do a big move.

Q: Let us know something about your future projects

A: I can’t say too much:) follow me and you will see soon,  but keep an eye out for Kristofer Greczula and Ro James.

Q: What is your message to your fans?

A: I don’t think i have fans haha but to the people that has sent me messages about them begin inspired after reading my articles and see how i built everything they want to do it the same way , and not take the easy way out.

Q: Any message for new artist?

A: Be yourself , be unique, know your why, and go for it!

Find a team that’s there from the start and support you money or no money, because of you. that’s how you build a long term trust and career.

And don’t try to do everything on your own teamwork makes the dream work. And please treat people how you want to be treated that goes a long way.