To rally the youth of Pakistan and celebrate their love for Music, Cornetto in 2016 launched a complete 360 music platform like no other. The only 360 music platform by far, Cornetto Pop Rock, has brought about a music revolution by reviving the concert culture in the country along with exciting the youth even further by unearthing young raw talent in colleges and releasing music videos with the biggest pop and rock stars of the country, each with a unique and fresh concept.
Cornetto along with Empact Activations, Pakistan’s leading activation agency, and BB events and PR, after successfully rocking Pakistan’s music scene with the inaugural season of Cornetto Pop Rock, have joined hands once again to bring Season 2 of Cornetto Pop Rock. #CornettoPopRock2 will launch on 4th February 2017 with the reveal of its promo.
Cornetto Pop Rock not only revived the pop & rock culture among youth but also enveloped every music fan in the country and earned Google Award for the 4th most watched video in Pakistan on YouTube for its music video ‘Desan Da Raja’ performed by Komal Rizvi and Q from Josh. It provided a complete package to every music enthusiast of the nation. Pakistan’s biggest pop & rock artists, namely Umair Jaswal, Zoe Viccaji, Ali Azmat, Komal Rizvi, QB, Q from Josh, and Noori were given the platform to create original, free-spirited music for a new generation of fans. Six music videos were released as part of the season. The young fans were presented with a chance to enjoy the tunes of their inspirations live in Karachi, Lahore & Islamabad and the once-in-a-lifetime opportunity to open the concerts in their respective cities. Cornetto did it all and is geared up to do it all over again with even greater energy in the Season 2 of Cornetto Pop Rock.
The launch of Cornetto Pop Rock 2 will be a star-studded event where the lineup of performers will be revealed. Superstar Ali Azmat will perform at the launch event marking a great opening for an extraordinary season to follow. Six music videos will be released this season, and three concerts will take place, location and dates for which are:
Lahore – 18th February
Islamabad – 24th February
Karachi – 11th March
#CornettoPopRock2 opens its doors to everyone in Pakistan this time, through digital auditions, to showcase their talent. Cornetto has always supported the music scenario in Pakistan and is proud to present this magnificent opportunity to young artists to feature in Cornetto Pop Rock.
Mr Asad Malik, Senior Brand Manager – Cornetto, without whom Pop Rock Generation wouldn’t have been possible, expressed himself as:
“We at Cornetto believe in music and the potential of Pakistan’s youth! We have developed the ‘Cornetto Pop Rock’ platform to explore the raw talent hidden in the upcoming generation of Pakistan. By creating music with talented artists, we want to inspire them to create something magical themselves – not just musically but anything that makes them passionate!”
Mr Aref Cheval, CEO Empact Activations, who is a great admirer of music, had the following to say:
“It is wonderful to work on a project that underlines a great cause! Working on Cornetto Pop Rock has been a pleasure for us as through it we witnessed the positive impact good music can make, especially on young minds and hearts who carry the responsibility of defining Pakistan’s future!”